L’apprezzamento sensoriale e la comunicazione del vino buono

Abstract

Sandro Sangiorgi, a journalist, writer and populariser, and one of the founders of Slow Food, is one of the most authoritative teachers in the field of wine. As the founder of Porthos, he has promoted wine culture as history, myth, stewardship of the land and well-being.
In this seminar, Sandro Sangiorgi addresses the theme of sensory appreciation and the communication of quality wine as an integrated cultural practice. In addition to technical tasting, the talk considers perception as an embodied and relational process, shaped by memory, language and context. Sangiorgi critically analyses descriptive languages, highlighting how they can simultaneously reveal and limit the experience, and proposes a more reflective and ethically grounded discourse on ‘good wine’. Through examples and guided reflections, he highlights the role of attention, storytelling and shared sensibility in the construction of value, redefining the communication of wine as aesthetic mediation between territories, producers and consumers.