Successful automotive products :strategic design anddevelopment

In this lecture, design and development experiences of successful productswithin the automotive market will be introduced. Evolution of the modernracing steering wheel and the creation of a brand will be retraced. Theseminar will outline the key criteria for selecting a winning product concept:technical specifications, strategic design of components and the mostsuitable technologies related to the chosen materials and required productionvolumes. It will be demonstrated that a successful product is not merely a'concept' or a pure exercise in initial styling but the sum of all subsequentsteps that make it competitive in terms of quality, performance, materials,technologies, and market timing.