Exploring Visitor Psychology: The Role of Digital and Physical Nudges for Sustainable Mountain Tourism

09:30 – 09:45 Introduction and Opening Remarks 

09:45 – 10:15 Pro-environmental behavior: a psychological perspective 

Nicolao Bonini | Q&A 

10:30 – 11:00 AI Bias and Human Cognitive Bias: What's the Link and Why Should We Care? 

Massimo Morellato | Q&A 

11:15 – 11:45 Designing Choice for Good: Sustainable Nudging in Tourism 

Claudia Cozzio | Q&A 

12:00 – 13:00 Lunch 

13:15 – 13:45 How to Attract Sustainable Customers and What Sustainability Really Means in  Hospitality 

Markus Promberger, Director AMA Stay | Q&A 

14:00 – 14:30 Follow-up on Giggo – Your Smart Travel AI Buddy 

Carlo Runggaldier, CEO Cooperativa Turistica San Vigilio San Martin | Q&A 

14:45 – 15:45 Hands-on Session: Designing Nudges for Sustainable Tourism 

Group activity and discussion 

15:45 – 16:00 Wrapping Up: Concluding Remarks